Marketing Mix Modeling - czy Robyn by Meta zautomatyzował MMM?

Robyn is an open source project by Meta that aims (at least to some extent) to automate Marketing Mix Modeling. According to the authors, its goal is to, among other things, exclude human error and analyst subjectivity. In this article, I would like to describe its most important functions and share my own opinion on whether […]

Marketing Mix Modeling - czy Robyn by Meta zautomatyzował MMM? Read More »